Creating Your FutureBy: Thomas W. McKee
Creating the future for your company or association is the exciting work of strategic planning. Allen Liff, in "Learning How to Create the Future," published by Association Management, August 1997, outlines five important lessons in planning for the future.
Imagination is the master of great strategy; implementation is its servant. First dream, and then ask, "How can we reach our dream?" Henry Ford first imagined a car everyone could afford. Then he designed the assembly line as the means to accomplish his dream.Lesson 2:
When it comes to creating value, imagination wins out over forecasting and prediction. When gathering information to determine how the future will unfold, it is important to remember that forecasting is a tool, not the end. Fifteen years ago, it was Chrysler that went beyond mere forecasting to ask, "What does all of the information about the hectic pace of families mean to the auto industry?" The answer was the mini-van.Lesson 3:
Ambitious goals act as catalysts. Henry Ford's ambition was captured in the soundbite, "Put a car in every garage." John F. Kennedy said that before the end of the decade, we would land a man on the moon and bring him back safely.Lesson 4:
Create an agenda, not a detailed plan. Strategic planning is a high level blueprint for the future. Cary Hamel and C.K. Prahalad, authors of Competing for the Future, say that an agenda will…
© 1998 Advantage Point Systems Inc.
The author assumes full responsibility for the contents of this article and retains all of its property rights. ManagerWise publishes it here with the permission of the author. ManagerWise assumes no responsibility for the article's contents.
Would you like us to consider your own articles for publication? Please review our submission and editorial guidelines by clicking here.
You might also be interested in: