Management Glossary

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Boston Matrix

A model developed by the Boston Consulting group that uses a two by two matrix to categorize companies' products into one of four groups, stars, dogs, problem children and stars, based on the growth of the market for those products and the market shares of the individual products.

Market
Growth
High Problem
Children
Stars
Low Dogs

Cash
Cows

   Low  High
  Market Share
Contributed by: Managerwise Staff
See: problem children, stars, dogs, cash cows

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