Management Glossary

  Search Results: cost-leadership strategy
cost-leadership strategy

A business strategy that focuses on maintaining operational efficiency and minimizing the costs of all production inputs in order to be the producer with the lowest costs of production of all competitors in that market. A cost-leadership strategy allows a company to price its products or services below those of its competitors but still maintain the same or better profit margins as its competitors.

Contributed by: Managerwise Staff
See: profit margin

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