Management Glossary

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stars

In a business context, stars are products that have high market share in markets that are large and growing.

"Stars" is one of four categories in the "Boston Matrix", a two by two matrix relating market share and market growth. The Boston Matrix was developed by Boston Consulting Group. The other three categories in the matrix are problem children, dogs and cash cows.

Contributed by: Managerwise Staff
See: Boston Matrix, problem children, dogs, cash cows

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