Management Glossary

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problem children

In a business context, problem children are products that have low market share in markets that are large and growing. Thus with problem children, the problem is with the product, its pricing and/or its market, rather than problems in the market as a whole.

"Problem children" is one of four categories in the "Boston Matrix", a two by two matrix relating market share and market growth. The Boston Matrix was developed by Boston Consulting Group. The other three categories in the matrix are stars, dogs and cash cows.

Contributed by: Managerwise Staff
See: Boston Matrix, stars, dogs, cash cows

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