Management Glossary

  Search Results: market share
market share
The percentage of total sales within a market that are attributed to one company's sales or one brand sold by the company. Market share can be a somewhat flexible number since it depends on how broadly one defines the market. For example, car company "A" may have one percent of the total automotive market, but ten percent of a particular market niche, such as the luxury cars. In turn, that is subjective measure since it depends on how you define a "luxury" car.
Contributed by: ManagerWise Staff

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