Management Glossary

  Search Results: early-mover advantage
early-mover advantage
An advantage that a company gains by being among the first to compete in the market for a particular category of product or service. For example, the first entrants into a market may be able to lock in loyal customers. It may then be costly or impossible for later entrants into the market to win over these customers.
Contributed by: ManagerWise Staff
See: first-mover advantage, early-mover advantage

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