Management Glossary

  Search Results: early-mover advantage
early-mover advantage
An advantage that a company gains by being among the first to compete in the market for a particular category of product or service. For example, the first entrants into a market may be able to lock in loyal customers. It may then be costly or impossible for later entrants into the market to win over these customers.
Contributed by: ManagerWise Staff
See: first-mover advantage, early-mover advantage

Click on a letter to find terms starting with that letter:

You can also click here to see a list of all of the words in the glossary with links to the definitions.

Or, search the glossary:

Match: any word     all words

Help the Glossary Grow!

Click here
to add a definition. We credit contributors of accepted definitions with, at your option, an e-mail and/or Web link.