Management Glossary

  Search Results: market risk
market risk

The risk that a change in general market conditions — such as an economic downturn, the entry of a strong new competitor or the invention by another company of a superior competing product category — will negatively impact the company. Market risks are those that are shared by all existing competitors in a market, as opposed to risks that are specific to any one company.

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See: operational risk, credit risk, currency risk

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