Management Book Reviews


Title: CEO Capital: A Guide to Building and Leveraging CEO Reputation
Author: Leslie Gaines-Ross
Reviewer: G.A. (Andy) Marken
Title: Good to Great: Why Some Companies Make the Leap... and Others Don't
Author: Jim Collins
Reviewer: G.A. (Andy) Marken
Title: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
Author: Dave Kerpen
Reviewer: Lisa Jo Barr
Title: Small Business for Dummies
Author: Eric Tyson, Jim Schell
Reviewer: G.A. (Andy) Marken
Title: Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company
Author: Seth Godin, Charles Darwin
Reviewer: Dr. A. J. Schuler
Title: The 18 Immutable Laws of Corporate Reputation: Creating, Protecting and Repairing Your Most Valuable Asset
Author: Ronald J. Alsop
Reviewer: G.A. (Andy) Marken
Title: The Power of We: Succeeding Through Partnerships
Author: Jonathan Tisch, Karl Weber
Reviewer: G.A. (Andy) Marken
Title: Throwing the Elephant: Zen and the Art of Managing Up
Author: Stanley Bing
Reviewer: G.A. (Andy) Marken